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  • Writer: Helen Zink
    Helen Zink
  • Feb 16, 2023
  • 1 min read

...is a word team coaching guru Prof David Clutterbuck uses often. I thought he was making it up (dad joke) but it's a real term and has been in use for around 30 years. The official definition is "someone who is both an academic and an active practitioner in their subject area". I consider myself a pracademic, and the book I am working on is a great example of this. I applied coaching team theories, models and best practice with a team, resulting in some successes and some failures. The book shares insight gained, which will inform future team coaching theories, models and best practice - a continuous learning loop.

If you'd like to understand how a pracademic approach can help you and your team, please get in touch.

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  • Writer: Helen Zink
    Helen Zink
  • Feb 16, 2023
  • 1 min read

The book I am writing had transitioned from a solo effort (hiding away on my own for weeks at a time trying to fucus), to a team project. A team is defined as a collection of people with a shared purpose who are reliant on each other, and that’s exactly what we are. In addition to me, the primary author, we have 3 x contributing authors, around 10 x peer reviewers, publishers and proofers. I’m enjoying this phase much more as I can bounce ideas around, assess options, and solicit opinion. While accountability in meeting publishers deadlines and requirements remains with me, the burden is shared, and the end result will be much better quality.

Thank you team – love your work and – and thank you for contributing to the team coaching body of knowledge!


If you would like to know how collaborative teamwork can create more effective outcomes please get in touch.

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  • Writer: Helen Zink
    Helen Zink
  • Feb 16, 2023
  • 1 min read

On Friday a team showed me how their individual strengths interacted as collective team strengths using Lego. There were plenty of planes and cars and bridges, and most importantly a feedback loop, indicating how they continually learn and adapt. When I asked them where their stakeholders were they said “throughout the model -integrated all the way through”. I asked them about specific stakeholders groups including their staff, other parts of the organisation, external stakeholders, future stakeholders, the future physical environment, and climate change. “They are all integrated they said – we are all in this together”. Love your attitude team and I’m proud you hold your stakeholders at the centre of all you do (even if you had to adjust your business plan afterwards to reflect your Lego model).


If you’d like to understand how your team’s strengths interact, please get in touch. We don’t know what insight will come from the conversation until we’re in it!


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