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  • Writer's pictureHelen Zink

Who knew that using an apple analogy with a client several years ago would have such a significant impact on my work. I have used an apple tree as a high performing team model, used an apple based restaurant menu to bring to life my à la carte approach to working with clients, created an apple product company as an alias in my book, and more.

Lucky I like everything about apples and the colour green!


Story telling is an incredibly effective leadership and teamwork technique. If you’re not sure where to start, try analogies - they might just go wild!


If you or your team would like to practice ways to tell your story please get in touch, or see Team Coaching for Organisational Development available from www.growtobe.co.nz for real life examples.



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  • Writer's pictureHelen Zink

When a team leader I am working with and I conjured up a Beatles analogy for his team, I could see an immediate shift in energy and enthusiasm. The Beatles gave the leader the words to clearly articulate his vision and explain how collaboration and use of strengths would improve the team's collective outcomes. This team would struggle with dry complicated concepts and models (which most are).

Everything I do is bespoke and I draw from an extensive tool kit and my own creativity to bring things to life – the Beatles are a good example.


If you or your team would like to inject fun and creativity into your development, please get in touch.



  • Writer's pictureHelen Zink

I have passed on the baton after 3-years of service as an ICF Australasia Director, and prior to that 5-years on the New Zealand lead team.

Some statistics:

* Hours in zoom meetings = 300 (estimate)

* Annual accounts and audit processes completed = 3

* Renumeration = $0

* Peers connect with and friends made = 100's

* Fun had = lot's


And it all started over a wine with Alyson Keller (PCC, ICF) and Annalise Roache. Thank you for the experience gained and the great people I have met. It has been amazing. Keep in touch!


If you are an ICF I encourage you to volunteer. If you can't commit to an ongoing lead team role, there are plenty of exciting projects to contribute to too.



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